Thank you to our buyers in the
Advancing the Breed 7 Sale in Lake Charles, Louisiana on October 6, 2016.

We sold 11 very good bulls to both seedstock and commercial producers. Special thanks go to Harvey Ranch, Okeechobee, Florida for making our Lot 114 Depth Charge son the top selling Braford bull in the sale. Harvey Ranch also selected our Lot 112 Depth Charge son as another top seller. See more of our strong maternal and performance bulls in the March 2017 Braford sale in Lake Charles.



Our ET-IVF Program is Paying Dividends
We have expanded our ET program in an effort to accelerate the genetic advancement of both our Braford and "Functional Red" cattle. This first generation 3/8-5/8 Braford is a high-performance smooth polled calf sired by the Knoll Crest Bennett Encore Hereford bull. Encore is a moderate birth weight breeding bull that is in the top 1% of the Hereford breed for WW, YW, M&G and Marbling. Genesis is big middled, wide from end to end, structurally ideal and has a great disposition. He has a very large set of testicles and we plan to collect semen on him shortly after his first birthday. We plan to use him heavily in 2017. We have two flushmates to Genesis in the UBB's Bull Development and Marketing Program and they will sell in the Fall 2017 sale.

Big Changes on the Horizon for
Thunderstorm R

Through the years we have enjoyed great success in breeding and marketing maternally focused performance Brafords. We are now in the process of shifting gears a little. We plan to continue breeding Brafords with the same focus only better. We've expanded our IVF program to concentrate on increasing the quality and performance of the Brafords we produce. In doing so we are reducing the number of cows being bred Braford and striking out in a new direction. We are initiating a hybrid and/or composite program that we are calling "Functional Reds" for now. Check back soon for more details on our program and objectives and photos of some of the bulls we are now using. We are also developing a strategy and plan to reduce the scope of the purebred Braford segment of our program and expand on the commercial side with our Functional Reds and cattle influenced by those new genetics. We are truly excited about the genetic inputs available that we are blending with the Brafords we have improved upon for more than thirty years.

Critical Mass — A Braford bull that
stently produces top bulls
Common conversations among Braford breeders often center around herd bulls that regularly produce outstanding females but fail to produce top quality bulls with the same regularity. Critical Mass is an exception to this typical Braford situation. Since his first use as a yearling, RMR 206 CRITICAL MASS 0072 has produced several herd bulls in each calf crop. His 2015 calf crop includes more outstanding herd bull prospects than we've ever enjoyed in a bull's calf crop. Additionally, Critical Mass transmits more growth and carcass performance than any bull we've ever used. Even though his BW EPD (+.6) is below breed average, his YW (+48), REA (+0.45) and MARB (+0.29) EPDs easily rank Critical Mass in the top 1% of the breed. He's no maternal slouch either as his MILK EPD of 6 ranks top 10% and his Total Maternal EPD of 19 slots him in the top 5%. All of the 2015 Critical Mass bull calves have been committed to our association's bull development and marketing program and its accompanying sales.

We have semen on our top
performance Braford bulls for sale at this time
Contact us for details.

Our program
Our purebred Braford breeding program is focused on genetics – specifically performance genetics. Effective genetic evaluation can be challenging and requires diligence and measurement accuracy. We measure birth weight with scales – no hoof tapes and no windshield estimations. We shrink our calves before taking weaning weights to get true phenotypic weights that reflect real growth and not differences in fill. Our ultrasound measurements are taken at the prescribed age then evaluated by the CUP lab not chute side by the scanning technician who may not be a disinterested party. We record yearling weights at the same time we scan cattle to eliminate any questions of data manipulation that is often associated with separate yearling weight and carcass data collection procedures.

We use EPDs religiously. Don't let anyone convince you that actual or adjusted weights need to be considered either by themselves or in conjunction with the EPDs. EPDs are the best available indication of transmittable genetics in an animal – they trump everything else. Simple phenotypic measurements can easily be manipulated and usually reflect more non-genetic and environmental influences than genetic differences. Even low accuracy EPDs are superior to actual weights or measurements when you are making selection decisions. Use the EPDs.

We once heard seedstock producer Donnell Brown make a very profound statement at the Texas A&M Beef Cattle Short Course, "Test for performance while managing for longevity." We've practiced these principles for decades. Starving pregnant females to minimize birth weight or creep feeding calves to maximize weaning weights or percent IMF is counterproductive in the long run. These common purebred breeder practices can thwart genetic evaluation and reduce productivity and longevity in the cattle produced. There is no genetic improvement advantage whatsoever to be derived from pushing or overfeeding cattle. You can effectively discern genetic differences at lower feeding levels and at the same time spend less money on development and ensure greater productive longevity.

Our goal is to improve performance genetics in the cattle we breed and sell to our customers. Excessive feed might make them look a little better, weigh more at any measurement point or have more intramuscular fat when scanned. None of these yield superior EPDs or guarantee better genetics to be transmitted to future generations.

We are always excited to talk to you about cattle genetics. We enjoy discussing our program and philosophies of breeding Brafords with superior maternal and solid carcass genetics. If you want to improve your cattle, focus on buying superior genetics and don't fall for excessive feed, fluff or blue sky. We sell genetics. We breed and sell superior Braford genetics that look good too.

Welcome to our website. The primary business of Thunderstorm R Cattle Company is the breeding and marketing of functional UBB registered Braford cattle. We focus our breeding efforts on maternal superiority and have no interest in breeding cattle for the terminal sire side of the industry. We ask that you please consider purchasing our bulls if you desire to raise productive replacement females. We ask that you consider purchasing our females if you want to quickly enhance your cowherd. All of our breeding decisions are geared toward cowherd improvement that yields females demonstrating consistent, strong performance over a long, productive, unpampered lifetime. We are closely aligned with the Wayne Boozer Braford breeding program and all of our cows are located in the East Texas Pineywoods near Douglass, Texas. See the "About US" link to learn more about the relationship between Thunderstorm R Cattle Company and Wayne Boozer Brafords.

Based on decades of experience and formal academic training in animal breeding and genetics, we offer comprehensive consulting services for purebred as well as progressive commercial producers. Our consulting focus is genetic improvement of the cowherd as well as associated purebred marketing.

Thunderstorm R Cattle Company, Nacogdoches, Texas
Rodney, Pam and Emily Roberson; Amy, Kevin, Henry and Bobby Hayes

Contact us for more information